ERA CAPITAL
MARKET UPDATE
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St Petersburg malls expand leisure and services

Neighbourhood retail, leisure and services are broadening the reasons to visit shopping centres.

St Petersburg malls expand leisure and services
16,000 sq mNew retail supply, January–September
5.3%Shopping-centre vacancy after Q3

Smaller new projects

All retail properties completed or expected in St Petersburg during 2026 belong to the small-format segment, with leasable areas below 20,000 sq m. The October forecast places annual new quality supply at 38,000 sq m.

A broader tenant mix

As fashion operators optimise their networks, landlords are adding fitness, wellness, entertainment and service businesses. Familiar leisure activities such as billiards and bowling are returning in updated formats that combine recreation with food and drink.

Building a local relationship

Events, family programmes and smaller recurring activities are also being used to attract visitors. The market update presents these initiatives as part of a wider review of shopping-centre concepts and operating models.

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