Real estate market research

Understanding the market situation is the basis of a sustainable investment strategy. ERA CAPITAL analysts track key indicators, assess the current state of segments and current trends, form forecasts and identify growth points - from the choice of an asset to the assessment of profitability on the horizon of 5-10 years.

Decisions to buy, sell, lease, or develop a property require reliance on data, not just the current market situation. Market analytics helps to understand the structure of supply and demand, assess the competitive environment, test the investment hypothesis and determine which factors will affect the value and profitability of the asset in the future.

ERA CAPITAL conducts real estate market research for investors, owners, developers and corporate users. The analysis may cover an individual property, a local submarket, a city, a region, or a specific segment of a property. The depth of the study is determined by the task: from checking the rental rate to preparing data for an investment decision.

What tasks does market research solve?

Marketing and analytical research allows you to assess the current position of the object relative to competitors and understand how its parameters correspond to the market. For a new project, analytics helps test the concept before making a significant investment. For an existing asset, determine the reasons for changes in demand, vacancy, rental rates or sales rates.

ERA CAPITAL team analyzes office, warehouse and industrial, retail, hotel and residential real estate. Depending on the segment, different indicators are studied: supply volume, commissioning of new facilities, vacant space, demand structure, activity of tenants and buyers, rental rates and prices, location quality, competitive projects and development prospects of the territory.

What might go into analytics

The composition of the study is formed for a specific task of the client. Depending on the object and purpose of the work, the analysis may include:

• overview of the market and the selected segment of real estate;
• analysis of demand, supply, vacancy and rate dynamics;
• research of competitive environment and comparable objects;
• analysis of submarket, location, transport accessibility;
• assessment of the target audience and the behavior of tenants or buyers;
• forecast of key market indicators and development scenarios;
• Monitoring the market on a regular basis;
• Research on individual technical tasks.

The results allow you to compare the object with the market and determine the parameters that require adjustment: positioning, commercial conditions, format, offer composition or strategy for further development.

Analytics for investment and development solutions

It is important for an investor to understand not only the current price of an asset, but also the factors of future return. Market research helps to assess the liquidity, stability of demand, potential dynamics of rental flow and risks of a particular segment or location. This data can be used to select an object, compare investment alternatives and prepare a financial model.

For the developer, analytics is especially important at the early stage of the project. The study of the competitive offer, target audience, rates and absorption volumes helps to determine the parameters of the future product and check whether the chosen concept corresponds to real demand.

Market research in Moscow and regions

Moscow and the Moscow region are characterized by a high concentration of facilities and a pronounced segmentation by business districts, transport accessibility and quality of offer. Therefore, it is important to take into account not only the average market indicators, but also the characteristics of a particular submarket.

In the regions, the composition of factors may be different: the city economy, population size and income, industrial specialization, logistics, transport infrastructure and the volume of local supply. The research methodology is adapted to the geography and type of object, so that the conclusions reflect the real conditions of a particular market.

What the customer gets

The result of the work becomes a structured analytical material with initial data, indicators, conclusions and recommendations. The format depends on the task: market review, competitive analysis, monitoring, presentation or research on an individual task.

ERA CAPITAL connects market performance with practical facility solutions. Analytics can become the basis for choosing an investment strategy, adjusting the concept, determining commercial conditions, preparing for negotiations or further financial modeling.

If you need to evaluate the market, competitive environment or prospects of a particular object, the ERA CAPITAL study will help to form the basis for a management or investment decision.

Full list of analytical services provided by ERA CAPITAL

Analysis of a separate segment of commercial real estate

Analysts of ERA CAPITAL have extensive experience in working with various types of real estate: offices of all classes, warehouses, retail premises, industrial areas. We conduct research of any scale: from the analysis of global trends to the definition of prospects for a particular object (project at any stage of implementation). We assess risks and potential profitability, develop recommendations for choosing a strategy.

Forecasts for the commercial real estate market

ERA CAPITAL specialists constantly monitor the dynamics of key indicators in various sectors of the market and regions of Russia, apply modern forecasting methods and have extensive experience in accurate data interpretation. An accurate forecast with recommendations will help to make an informed decision, minimize risks, increase the economic potential of the project.

Overview of the local commercial real estate market (region, city, any arbitrarily selected zone)

The review provides accurate information on the socio-economic situation of the district (city, region); analysis of demand, supply, price situation; trends. Depending on the goals of the customer, we form proposals for effective management of the object, identify risks and prospects for development, provide a list of suitable real estate objects.

Overview of submarkets of commercial real estate

Reliable, complete and clearly presented information: dynamics of indicators, features of the competitive environment, potential assessment, forecast and recommendations. Professional analysis allows you to develop a development strategy, determine promising areas / objects for investment, make a decision to buy (lease), optimize a real estate portfolio, formulate arguments for bargaining.

Review of the competitive environment of the project/object(s)

Determine the level and characteristics of competition in the selected market area. Description of the main competitors, their strategies, technological level, commercial and logistics infrastructure, marketing campaigns, market share. Identify risks and ways to minimize them. Recommendations for developing an effective real estate management strategy.

Regular monitoring of the commercial real estate market

ERA CAPITAL experts will regularly monitor changes in any segment and segment of the Russian market; analyze indicators (demand and supply for various premises, prices and rental rates, new players, trends); make forecasts for the month, year, other period, form reports with conclusions and recommendations.

Determination of fair rental rate/sale price of property/premises

Accredited ERA CAPITAL appraisers determine and justify a fair price/rental rate. Independent evaluation is useful in many cases: a contract of sale, lease; registration of a loan secured by real estate; litigation, reporting to the Federal Tax Service; selection of objects for investment; insurance; reorganization, change of owner of the leased building (premises).

Study of demand for various industries, regions, cities, submarkets

We determine the most popular locations and the most popular segments of commercial real estate based on in-depth analysis of statistical data. We give answers to key questions about the ways of development of the facility; we help to identify and assess negative demand, develop promising proposals, make a competent investment decision.

Studies of various environmental factors in relation to real estate (demography, socio-economic factors, territorial analysis, etc.)

The study of environmental factors helps the customer (owner, investor, tenant) to assess risks and prospects, identify optimal prices and rental rates, choose the most suitable moment for the transaction. Analysis of the external environment makes it possible to predict changes in demand and develop unique offers, increase competitiveness, optimize costs.

Research on individual client assignment

Professional analytical research, designed in the form of detailed reports and visual presentations: analysis of selected indicators; forecasting and modeling; market segmentation by locations, types of objects, competitors; research of consumer preferences. The scope of services and research content vary depending on the goals and needs of each client.